Strategic Advertising Management Larry Percy Pdf

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This Guide contains a transferable General Format, allowing its use by social media managers and exit interviewers in the marketing departments of multinational companies. There are two parts to the Guide - (a) an Organisational Contextual Profile (OCX) that contains a pre-packaged model of the client’s organisational structure and (b) a series of Policy Documents (PDX) organised by policy area – these are pre-set templates that contain the relevant and pertinent material from the Organisational Contextual Profile. The pre-set policy document templates can be easily modified to suit the specific requirements and target audience of an organisation. Each policy document can be tailored to meet the needs of the target audience based on the clues provided by the Organisational Contextual Profile. The Organisational Contextual Profile and Policy Documents are provided to aid organisations in identifying areas of improvement – levels of maturity – in their customer centric communication programmes. The need for guidance on developing communications programmes and the kinds of support programmes that clients might require in each area of communications was a requirement for an in-depth analysis of communication in 62 diverse organisations in 5 different industries.

The chapter on social media and social media management is derived from recent market research. The current book contains a number of updates that have been developed during the five years since the previous edition and that have been designed to make the chapters and content more applicable to the needs of the reader. There are also over 400 new end of Chapter Study questions. The book is accompanied by an interactive website that contains various additional resources including discussion forums that are intended to provide information that contextualises the insights that are presented in the text.

"This book provides an earth-shaking view of what strategic thinking in an organisation entails and how organisations can accomplish their key objectives by strategically managing their marketing, in conjunction with other kinds of organisation-based activities in the process. d2c66b5586

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