After Years Of Abundance Industry Email List

But Saturday does score particularly well. Furthermore, the days Industry Email List on which the catering industry is very happy to send mailings (Thursdays and Fridays) score much lower open ratios. If you take a dip in the benchmark, you will notice that Industry Email List Saturday is an excellent shipping time for many industries, but that marketers prefer to plan their campaigns on weekdays. The acceptance rate continues to rise Fortunately, marketers are Industry Email List getting better and better at reaching the inboxes of their database. There are not many e-mails that are sent, but still do not arrive. If you applied the average acceptance rate (AR) of 99.35%.

It makes a difference whether you have to check Industry Email List 130 e-mail addresses for spelling mistakes, etc. or whether you have to check 81. In The Dutch E-mail Marketing Benchmark 2022 you can find out how the AR scores for 24 different Industry Email List sectors. But the opens, clicks and the time of dispatch can also be made transparent per sector. In Industry Email List addition, you can allocate all figures by campaign size and place them in a historical perspective. The data richness of the database is enormous. E-commerce scores well, business services a lot less.

If you zoom in on those different branches, it Industry Email List will come as no surprise that e-commerce showed a revival in 2021. Due to all the corona restrictions, the Dutch have started shopping online much more. The latest figures from even show a 16% increase in online spending. E-commerce also shows good figures in the e-mail benchmark. The most Industry Email List important ratios are on the rise. The COR increases by 2.18% to an average of 28.35% and the CTR increases by 1.26% to an average of 5.05%. It is much less with Industry Email List business services. Marketers in that industry saw their open rate plummet from 42.38% to 36.18% and their click rate from 8.43% to 7.57%.